WEEKEND REPORT- THE NUMBERS ARE BETTER THAN ANTICIPATED!!!!
Think Like a Man opened to an estimated $33 million from just 2,015 theaters. The movie’s $16,377 per-theater average is third-highest for a nationwide release so far this year behind The Hunger Games ($36,871) and The Lorax ($18,830) and significantly above huge hits like The Vow, Safe House and 21 Jump Street. Its opening was also better than nearly all comparable titles, including all Tyler Perry movies except Madea Goes to Jail ($41 million). Finally, it topped 2009’s Obsessed ($28.6 million) to become Screen Gems’ highest opener ever targeting African-American audiences (overall, it’s their second-best opening ever behind The Vow).
In hindsight, the initial success of Think Like a Man shouldn’t be all that surprising. The marketing suggested that the movie had successfully developed an entertaining story built around Steve Harvey’s popular self-help book Act Like a Lady, Think Like a Man, which made it an enticing option for the millions of people who have already read the book (Lionsgate, the distributor of next month’s What to Expect When You’re Expecting, is probably watching this movie’s performance very closely). Since the book is clearly geared towards women, the movie’s audience wound up overwhelmingly female (63 percent) and also skewed much older (62 percent over 30 years of age). Coming out of Friday’s screenings, the movie had an “A” CinemaScore, which went up to an “A+” among men and those under the age of 25.
So far, Sony is having a pretty great year. The studio has released four number one movies, which is more than any other studio (Universal has three). Its Screen Gems label accounts for three of these, including Think Like a Man,